List prices lower than some sites?

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We take great pride in the update and price management on our site. We have found that many online sites increase the 'list' price (MSRP) and give a discount so it 'appears' that the buyer is getting a great deal! If you as a buyer viewed 30% OFF vs 20% OFF discounts, where would you be most likely to shop? Case in point.. go to some of the top billiards sites listed on google and search for Porper accessories. You will notice the list price is much higher than the price listed on our site, or on Porper.com.  So, the buyer in fact is not really getting 30%; but is instead being duped! It is our opinion that online buyers will soon become aware of these practices and choose to shop with a site that does not practice misleading the public.